First-class personal training and program design services. Over 15 years of experience and satisfied patrons.

About me

I learned a long time ago that strength training helps me feel my best physically and mentally and it brings me lots of joy to help others learn how to strength train safely and effectively. From teaching people new to exercise the basics to helping the more experienced lifter take their training to the next level I have done it all and love to do it.

Whether you are looking to “just exercise” because you know it’s good for your health or are seeking to utilize specialty techniques and advanced program design strategies to bust plateaus and ensure continuous gains, I am here for you. Let’s chat and see if we are a good fit.

  • " I have worked out with Joanna for over 10 years. She is incredibly knowledgeable and invested in the health of her clients. For the last 2 years, she has designed programs for me to do on my own: I love this service. Her workouts follow a routine, but change every 4 weeks or so. She focuses on my goals and keeps me accountable. It is the perfect training arrangement.

    C.W.

  • “I've been training with Joanna for almost 2 years. She's helped me both to become strongly physically and discover the joy of weight training. Joanna takes the time to understand my goals, and tailors our sessions so we're always working towards something bigger. Joanna is also very knowledgeable about different types of programs. As I was getting into surfing, she helped to design a whole program that both matched my skill levels at the time and the strengths I need for surfing. She has an amazing talent to keep me motivated and I look forward to many, many more years of training with her!”

    V.W.

  • "Joanna has been working with me for almost 15 years and I can’t think of anything that has been more consistently rewarding, both physically and emotionally. She has a unique ability to create real challenges, to provide confidence-inspiring encouragement during the struggle and then genuinely share in the satisfaction that comes from meeting the challenge. Better still, her interest in training has kept her creative, determined and current on the latest innovations in the area. In 15 years, things have never been dull and working with Joanna has been one of the best decisions I’ve ever made."

    S.M.

  • "I have been training with Joanna for over 7 years now. Joanna brings a holistic approach towards physical training. Everything from sleep, mood to muscle soreness and stress is taken into account to determine the right working load for any day. We came from having done Barry’s and this attitude of unless you were dripping in sweat you were not working out. Over the years she has exposed us to diff types of training cycles and importance of rest periods and recovery. She believes in quality over quantity and will make sure all your reps follow the right tempo. But she manages to do all of this in a very calm and zen way which is a far cry from your stereotypical personal trainer. She is also able to create workout programs and do remote sessions of getting together in person is either not possible or you have access to a gym of your own. Looking forward to getting stronger with her over many more years!"

    T.K.

  • "I have been working with Joanna for 5 years. Her program design is par none! The programs are customized specifically for me and have helped me stay injury free for longer than I can remember. I started working with Joanna When I was recovering from a severe back injury. Following her customized programs help me to rebuild my body the right way. With my foundation solid I was able to get stronger, increase mobility and flexibility, all while avoiding any more setbacks. I am stronger on ALL of my lifts than i have ever been. I didnt understand before how working on relative weaknesses can help everything else even though it can be humbling at first. I am at the point where I cannot wait to dive into my new programs when she posts it to the app. She has such a rich knowledge base and understands my feedback better than I do myself. I cannot recommend enough trying out her programs. She will help you reach your goals, while teaching you how to enjoy the process."

    D.R.

  • "Working with Joanna has been life changing! She has an amazing knack of getting me out of my comfort zone and I have never felt so strong and healthy in my whole life. She cares deeply about her clients and she is always going above and beyond just training to help me address my insomnia and to boost my nutritional goals. I cannot recommend her highly enough!"

    K.R.

  • "Joanna has been my training since January 2018. Three examples of why I gave her top rating 1. Personalized: I know that she has multiple clients but I feel as if I am her only client based on constant changing of exercises, knowledge of my personal records, and specific stretches that I need to do 2. Balanced: I am recovering from a broken elbow and she has the perfect approach of getting me comfortable with different exercises and knowing when to push me out of my comfort zone. 3. Empowering: Joanna is a not a screamer to demand one more rep...she is a jedi master that makes me believe that I can achieve one more rep. For me, this is extremely important to build my confidence. I would highly recommend Joanna as your personal trainer!"

    N.B.

  • "Joanna is a fantastic trainer. She changes workouts as needed, She listens and gives feed back on training, recovery, diet and injuries. As complete and knowledgeable as a trer can be. It had just been a few months and my strength has incresed significantly. I could not be happier. I highly recommend Joanna. You can do mo better!!!"

    A.G.

  • "I have worked with Joanna for almost a year now and I can't give her enough praise. When I had my first session, I was very nervous (even though I am a bit of an athletic woman). Her manner was calm, professional and encouraging. Soon, I felt at ease and confident in my own abilities. I had been involved in a cycling accident that left my shoulders impaired and I was petrified to experiment with exercising. She was sensitive to my fears and walked me gently through each movement, assuring me that I was okay. I had been set for surgery on my left shoulder and with my consistent workouts with Joanna, I barely have pain anymore! In the big picture, my body is stronger and I feel a lot more confident in a bathing suit!"

    J.R.

Services

  • 1:1 Personal Training Sessions

    Progressive strength training, structural balance, strength training preparation and or metabolic conditioning sessions tailored to your exact body and ability level. Using progressive overload as a primary approach and a combination of exercises using tools such as barbells, dumbbells, cables, machines, bands and bodyweight exercises we will get you stronger and have fun doing it.

  • App Based Personalized Training Programs

    Take any guesswork out of your gym or home workouts with 3-4 week training phases assigned to you via the TrainHeroic app. Using progressive overload and highly customized based on whatever equipment that you have available to you. Text and email support included or schedule a consultation if more in depth assistance is needed.

  • Remote Virtual Training Sessions

    All the benefits of a coach holding you accountable while exercising in your own home. Using FaceTime or Skype I can give you real time feedback on your form, count your reps and tempo and time your rest periods all so you don’t have to do it yourself.

Learn More

Facility

DIAKADI | 290 DIVISION STREET San Francisco, CA

SF's Largest Personal Training Gym Since 2004

Contact Us

Please fill out the form to receive a complimentary 20 minute phone consultation. You can expect a response to your inquiry within 48 hours. Thank you for your consideration.

JoannaHoch@gmail.com
(510) 326-8721

290 Division St Suite 102
San Francisco, CA 94103